Trade shows are an excellent way to get the name of your business out there. Your business card can be replaced with a booth that gives your business a great face lift. Trade and tech show exhibit rentals are usually inexpensive and can make for an effective marketing strategy. With all the fency tech and gadgets at one place, companies try to attract attention in various ways. Learn what some of the most successful businesses have done to promote their businesses in the past.
An interior designer created a booth that incorporated the colors of his business in the decor of the booth. His employees were able to bring the entire look of the company into the booth. The result was an effective way to brand the company. Visitors to the booth were able to identify the different products and services the business provided with a clear vision of what they were going to get when they visited.
For example, a restaurant owner designed a booth that had his favorite food products displayed prominently. Visitors noticed the food, enjoyed it, and asked for more. Before he opened for business, he had planned to attend one of the biggest food events of the year, but he was having trouble getting the space needed. When he arrived at the trade show with his new booth, he realized he had all the space he needed and had booked the room well in advance.
The advertising executive hired a social media consultant. She found that many visitors at a trade show do not engage with their companies on social media sites. They did not feel comfortable adding you as a friend or following you on Twitter or Facebook. The social media consultant designed a booth that allowed visitors to interact with her and build relationships while they were learning about her company.
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A young entrepreneur used a banner stand to create awareness for his company. He designed the banner to fit the style of the booth he was using for his trade show display. The banner stood out because he had chosen an unusual color scheme. Visitors who came to his booth expressed curiosity about his product and soon he had several banners flying around the trade show exhibits.
How to stand out at trade and shows is knowing how to strategically place your advertising displays. You do not want your booth in the middle of the exhibit. Staff can help you determine which areas of your booth or displays are the most functional for your business. You also may be able to determine which sections of the trade and tech show are the most appealing from a marketing standpoint. You should consult with your advertising or marketing agency to determine which strategies will work best for you.
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Building hype is one of the key elements of standing out at trade shows. All previously-mentioned entrepreneurs have had some excitement in the crowd. And that’s exactly what you need to do as well. Building hype can be done in a couple of ways. For example, you can be interactive with the crowd by involving the crowd in your trade show. An example of this would be to let attendees vote on certain things such as items that you’re planning on giving out.
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Another great way to stand out is to build suspense and excitement by reaching out to the people that plan on attending. The easiest way to do this is through an email campaign where you will give “hints” on things that they cannot miss.
As always, the traditional way to stand out is to have a cool booth design. There are a couple of types of trade show displays that you can use such as pop up displays, panel displays, and even hybrid displays.
When creating your booth design, keep a few things in mind such as the message that you plan on spreading, the theme, and perhaps focus on a couple of intuitive features. There are many ways to make your booth stand out, all you need to do that is to incorporate key business features in a smart way.
Standing out at a trade show is more about creating an experience than anything. People can be left quite unimpressed when attending trade shows, particularly because the innovation factor doesn’t exist in many of these. You can’t afford that to be the case when attending trade shows. Creating an experience is the best way to stand out. When it comes to doing that, you will need to think long and hard. You can create a positive experience by having some sort of challenge where attendees can compete for prizes. This can be a scavenger hunt, where attendees and contestants would need to find something or have a set of checklists of action that they need to complete.
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And lastly, although certainly not the least possible way of standing out, is to utilize social media beforehand. Much like utilizing email, social media has the potential to reach hundreds if not millions of people. Although it will be difficult, and quite ambitious to invite hundreds of thousands of people to an upcoming trade show, what you can do is create an event where people can come in and see what you offer.
You cannot be seen as the majority partner at a trade show. Trade show displays often have sponsor displays. If you have one or two promotional items to hand out to guests, your sales team can take advantage of this by displaying the item to potential customers during the show. If you plan on distributing promotional items or offering freebies to potential customers, consider putting those items near the sponsor displays so that potential clients can see what you have available.
There are several key pieces of information you should learn when you are learning how to stand out at shows. You need to make sure that your stands and displays are set up in such a way as to attract the attention of your guests. You also need to choose colors that will enhance the appearance of your booth and displays. Consider having eye catching banners and signage to draw potential customers in and keep them interested.
