Sick of seeing lackluster sales from your ecommerce store? Just because you’re selling online doesn’t mean you have to settle for second-rate results. With the right strategies and a little Shopify know-how, any business can harness the power of ecommerce to skyrocket their sales and profits. Read on to learn 5 effective Shopify Tips and Marketing Hacks to help you sell more products than ever before!
Shopify Tips
If you are new to online marketing, you may be feeling a bit overwhelmed. Don’t worry! Here are five essential tips and marketing hacks to help you get the most out of your Shopify store and maximize sales:
- Start with an engaging landing page: Your landing page should be designed with simplicity in mind, letting visitors quickly navigate to the products they’re looking for without feeling overwhelmed. Keep things memorable, easy to understand, and above all else – make sure it looks good!
- Leverage the power of search engine optimization: There are hundreds of nuances when it comes to SEO (search engine optimization) that can help drive organic traffic your way – from researching keywords and optimizing product titles/descriptions to generating backlinks from credible websites. Taking the time to implement these strategies will pay off in the long run.
- Make your website mobile friendly: With more people than ever browsing product websites on their phones and tablets, it has become increasingly important for businesses small and large alike to ensure their sites are optimized for mobile devices. Luckily, Shopify is designed with this in mind, making it easy for you to create experiences tailored towards different screen sizes without compromising functionality or design quality.
- Utilize influencer marketing tactics: Influencer marketing reaches potential customers through popular people in specific niches who have cultivated a strong following online based on trust and expertise – celebrities, bloggers/vloggers, etc.. Partnering up with these individuals is an effective way for businesses of all sizes to quickly reach their target audience by leveraging the influence of someone already well-known in your industry (just be sure that authenticity is maintained).
- Ensure customer satisfaction After your customer has purchased from you make sure they receive excellent follow-up support! Customers love a personal touch and providing excellent customer service can turn a one-time buyer into a lifelong fan who recommends you every chance they get – so don’t forget about them once they hit “Checkout.”
Utilize Automation
Source: debutify.com
In the age of digital marketing, automation has become essential for ecommerce businesses to increase sales and grow their customer base. Shopify provides users with basic automation tools, such as targeted product recommendations and automated email campaigns. Automation is an effective way to keep your customers engaged and enhance their shopping experience without putting in too much manual effort. When used correctly, automated Shopify marketing strategies can help you reach more shoppers, build relationships with them and ultimately increase sales.
For e-commerce businesses, utilizing Shopify Reports can make all the difference between success and failure. By tracking existing customer shopping behavior to locating top selling products from competitions to spotting emerging trends, Shopify Reports can help evaluate your overall performance as well as provide actionable insights for future improvement.
Product recommendations are also key for increasing customer engagement, as Shopify’s algorithms can provide tailored recommendations based on past purchases or browsing history. Having personalized products recommendations helps customers find relevant items in just a few clicks, and this helps boost impulse purchases – resulting in more conversions for your store.
Optimize Your Site for Mobile
In an increasingly mobile world, optimizing your site for mobile access is a must-do step in your Shopify marketing strategy. In fact, Google recommends optimizing for mobile-first because nearly 60% of searches are now done on smartphones.
Start by double-checking your site design to make sure it looks good on devices of all sizes. Ensure that navigation and call-to-action buttons are easy to click or tap. Plus, move key info above the fold – this part of the page may appear differently on mobile screens and you’ll want to make sure they can see it no matter what device they’re using. Don’t hesitate to seek professional help, such as Shopify development services, if you want to turn your eCommerce site into a user-friendly online store. Experts will test your website on various devices, which is something you can’t probably do yourself, ensuring it looks perfect.
Utilize Abandoned Cart Reminders
Source: activecampaign.com
Abandoned cart reminders are a great way to maximize sales. Abandoned cart emails remind customers that they left items in their cart, prompting them to revisit the store and complete the purchase. Shopify makes it easy to set up automated abandoned cart reminders with pre-written content and adjustable time frames for each email so that you can customize the flow very easily.
Invest in Social Media
Social media is one of the best ways to reach new customers and engage with your existing ones. Investing in social media marketing can help you drive traffic to your store, build strong relationships with customers and make people aware of your brand.
When implementing social media for your eCommerce business, start by setting platforms such as Facebook, Twitter, LinkedIn or Instagram that you want to prioritize. Make sure to create a well-defined strategy for each platform that identifies key goals and strategies for how you want to use said platform.
Use Targeted Ads
Using targeted ads is a great way to reach potential customers quickly and effectively. Shopify has a variety of different platforms to choose from, such as search engine advertising, social media campaigns, and banner ads.
To get the most bang for your buck, make sure you’re targeting ads as narrowly as possible— focus on age/gender/interests that are relevant to what you’re selling so you’re not wasting ad spend on users who don’t have any interest in making a purchase. It will also help if you set up custom landing pages for each type of user so it is easier for them to convert into customers once they click through from the ad.
Source: pushowl.com
Conclusion
In conclusion, there are many strategies available to help sellers use Shopify to increase sales. From optimizing images and product descriptions, to increasing email conversion rates and establishing unique customer rewards programs, the possibilities for successfully marketing in the Shopify platform are nearly endless. With careful research into the target audience and a good understanding of the features available within Shopify, it’s possible to take advantage of the platform and experience impressive results. By coupling marketing strategies with established best practices, business owners can set themselves up for long term success in using Shopify as an effective eCommerce platform.
