Picture this: You are online looking for a product you have had your eyes set on for a long time. When you finally found it and clicked on the link, you were immediately directed to the vendor’s website. But there is a problem.
Fiding your way around the website to check out the feature of the product is draining your energy and eating up your valuable time. Even when you decide to purchase what is in stock, “adding to cart” and “checking out” becomes a headache.
What do you do?
You will most likely find your way out and look elsewhere. Right?
This unpleasant experience will leave a bitter taste in your mouth and will cause you never to return to that online store again. This is the negative effect of online store owners (including Shopify) not taking the user experience seriously. For this reason, it’s always recommended to consult with a shopify agency to ensure all bases are covered.
As a fan of online shopping, one of the major reasons why you prefer some websites over others is their User Experience (UX) design.
Have you ever heard of User Experience, or UX for short?
Source: eventige.com
No worries if you haven’t! I’m here to break it down for you in a way that won’t make your brain hurt.
UX design is basically the process of making websites and mobile apps that are easy to use, look cool, and give users a happy experience. And when it comes to Shopify web design, UX is super important!
So, why is UX important in Shopify web design? Let us give you the lowdown.
First off, a good UX design makes your website easy for visitors to use.
Nobody wants to spend forever trying to find what they’re looking for on a website, right? A well-designed Shopify website with a good UX makes it easy for visitors to find the products they want, which means they’re more likely to buy something!
Speaking of buying things, a good UX design also encourages visitors to stay on your website longer. The longer they stick around, the more likely they are to make a purchase. And that’s great news for your business!
But wait, there’s more!
A well-designed website with a good UX also builds trust and credibility with your visitors. If your website looks unprofessional or is hard to use, visitors might leave without buying anything. But if your website is top-notch, visitors are more likely to stick around and come back for more!
Plus, a unique and attractive design will make your website stand out from the competition. And when your website looks different and cool, visitors are more likely to remember it and tell their friends about it.
Last but not least, a good UX design can even improve your website’s SEO.
That’s a fancy way of saying it can help your website show up higher on Google when people search for things. And when more people can find your website, that means more potential customers for your business!
Source: thisisglance.com
Conclusion
In a world where e-commerce stores are constantly looking for new ways to outshine their competitors and beat them to a wider audience, and close more sales, a good UX design can make all the difference between a successful online business and a failed one.
So, if you want to avoid losing customers faster than a snowman on a hot day, ensure your Shopify website has a great UX design.
Happy designing!
